Sun, 01 Aug, 2010 - 
UNIVERSITY DEGREE COURSES
MSc ATHM: Masters in Airlines, Tourism & Hospitality Mgt

Duration: 2 years
Eligibility: Graduation

The most predominant sectors of the service fraternity; Aviation, Tourism and Hospitality are the buzz in present times. These segments are mushrooming at a skyrocketing pace and are changing the face of the world at a pleasantly alarming rate. Aviation, Tourism and Hospitality industries are pre-eminent for the Indian economy since they contribute quite an impressive moolah figure to the nation’s GDP. There is ample scope and there is a gush of opportunities in service industry. Maters in Aviation, Tourism and Hospitality management course module is drafted correspond ding to the industry standards. We integrate every aspect of the Aviation, Tourism and Hospitality industry in our course syllabi, in order to provide our students a knowledge base that is oriented towards proficiency and perfection

Add on Value:
Students will be given Basic Ticketing, Rural & Farm Tourism and Cinematic Tourism along with their regular studies
   
COURSE MODULES  

Semester-I

  • Tourism Product & Services-I
  • Global Trends in Tourism & Tourism Concepts
  • Geography
  • Travel Agency & Tour Operations
  • Airlines Management
  • Marketing, Sales and PR
  • Customer Care & Interpersonal Skills
  • Front Office Operations

Semester-II

  • Tourism Product & Services-II
  • Tourism Promotion & Resort Management
  • Automation in Tourism, Hospitality & Airlines
  • Total Quality Management Market Research
  • Housekeeping in Hospitality Operations
  • Strategic Management
  • Conferences & Events Management

Semester-III

  • Business Communication, Consumer Behavior
  • Cross Cultural Communication
  • Tourism Management
  • Food & Beverage Service
  • Human Resource Management
  • Mice (Meetings, Incentives, Conventions, Exhibitions.)

Semester-IV

  • Employability skills management
  • Management Information System
  • On the Job Training (Dissertation)

 

 
 
 
 
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ADMISSION 2010
   
 
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